South America Jewellery Market Share, by Country (2025)

Strong consumer preference for premium accessories and the expanding influence of branded retail formats continued to shape demand across the region, creating a competitive landscape defined by style differentiation and evolving purchasing behaviour. In 2025, Brazil jewellery market was the dominant contributor with 42.56%, supported by its large population and mature retail ecosystem, while Argentina was positioned at 16.61% and Chile was at 10.74% as jewellery adoption broadened across income groups. Colombia was at 9.81%, and the Rest of South America accounted for 20.28%, reflecting steady traction across emerging urban centres.
The South America Jewellery Market is estimated to expand further in 2026, supported by rising brand sophistication, e-commerce penetration, and a growing inclination toward a premium gifting culture. During 2027–2032, the market is projected to benefit from higher discretionary spending, strong gold and gemstone demand, and the strategic entry of international players. Growth is primarily driven by lifestyle upgrades, increased fashion consciousness, and the strengthening presence of organised retail chains across key economies in the region.