South America Jewellery Market Share, by Country (2025)

Strong consumer preference for premium accessories and the expanding influence of branded retail formats continued to shape demand across the region, creating a competitive landscape defined by style differentiation and evolving purchasing behaviour. In ***, Brazil jewellery market was the dominant contributor with ***%, supported by its large population and mature retail ecosystem, while Argentina was positioned at ***% and Chile was at ***% as jewellery adoption broadened across income groups. Colombia was at ***%, and the Rest of South America accounted for ***%, reflecting steady traction across emerging urban centres. The South America Jewellery Market is estimated to expand further in ***, supported by rising brand sophistication, e-commerce penetration, and a growing inclination toward a premium gifting culture. During ***–***, the market is projected to benefit from higher discretionary spending, strong gold and gemstone demand, and the strategic entry of international playe...