South America Jewellery Market Size, by Country (2025-2032)

Growing consumer sophistication and the shift toward premium, value-driven ornament preferences continue to reshape demand dynamics across the region. In 2025, the Brazil jewellery market was valued at USD 9.30 billion, reinforcing its dominance through evolving retail formats, higher discretionary spending, and the rapid expansion of digital jewellery commerce. This regional momentum is further supported by Argentina and Chile, valued at USD 3.63 billion and USD 2.35 billion, respectively, creating a strong foundation for sustained market expansion driven by lifestyle upgrades and rising gold and gemstone adoption.

By 2026, the South America jewellery market is expected to advance as increasing urban incomes and the formalisation of the jewellery supply chain enhance product accessibility and consumer reach. The period from 2027 to 2032 is projected to accelerate further, with Brazil reaching USD 13.20 billion and Colombia moving toward USD 2.92 billion, supported by deeper organised retail penetration and growing consumer inclination toward customised, sustainable, and investment-oriented pieces.

Collectively, these structural shifts and evolving purchasing behaviours position the South America Jewellery Market as a growing and strategically attractive landscape for brands and investors through 2032.