Global cold brew coffee market growth is driven by high consumption of convenience-driven RTD formats, premium craft variants, and the mainstreaming of nitro and functional beverages. The market is expected to grow from USD 2.39 Bn. in 2025 to USD 9.76 Bn. by 2032. Intensifying competition among legacy coffee giants and emerging craft players is driving product diversification, functional positioning, and rapid market cold brew coffee market evolution. In 2025, Chameleon Organic Coffee has introduced four new 8 oz. RTD cold brew cans with 100% organic specialty-grade beans in sweetened and unsweetened versions.
Cold Brew Coffee Market Key Highlights:
The liquid product segment held the dominant position with a share of 75.11% in 2025 driven by the strong consumer preference for Ready-to-Drink (RTD) coffee.
In Asia Pacific, the region is witnessing significant growth, with cold brew coffee adoption increasing at an 18.98% CAGR from 2025 to 2032.
The 18-34 age group, which makes up about 40% of cold brew coffee consumers, is a crucial target for digital-first marketing strategies.
In the Middle East & Africa (MEA), cold brew coffee consumption is still in the early stages of adoption, but the growing interest in premium coffee drinks and healthier beverage alternatives is paving the way for future growth.
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Global Brew Coffee Market Size, By Form (2025–2032): Strategic Breakdown
Liquid: RTD cold brew consumption is continues to increase across regions, particularly in North America and Europe, where the demand for high-quality, convenient coffee options is escalating rapidly. It is expected to set to maintain its leading position during the forecast period, as consumer habits evolve toward convenience without compromising on quality.
Whole Bean: Niche segment targeting artisanal and specialty coffee consumers; growing steadily in premium markets.
Ground: Maintains moderate demand among home-brewing enthusiasts and cafes; contributes to value-added product offerings.
Pods: Gaining momentum due to convenience and portion-controlled servings, appealing to consumers with single-serve brewing systems.
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Global Brew Coffee Market Segments Covered
By Form | Liquid; Whole Bean; Ground; Pods |
By Product Type | Ready-to-Drink (RTD); Cold Brew Concentrate; Nitro Cold Brew |
By Flavor | Flavored; Unflavored |
By Packaging Type | Bottle; Can; Bag; Others |
By Distribution Channel | Company-owned Outlets; Supermarkets & Hypermarkets; Convenience Stores; Online |
By Region & Country | North America: United States, Canada, Mexico Europe: UK, France, Germany, Italy, Spain, Sweden, Austria, Rest of Europe Asia Pacific: China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Rest of APAC Middle East & Africa: South Africa, GCC, Egypt, Nigeria, Rest of ME&A South America: Brazil, Argentina, Rest of South America |
Global Cold Brew Coffee Market Regional Analysis:
Regional dynamics in the cold brew coffee market reveal a clear leadership position for North America, which commands nearly 40% of global demand, driven by advanced RTD supply chains, strong private-label penetration, and rapid product rotation cycles across retail shelves. Unlike other regions, brand loyalty is shaped more by packaging innovation and functional positioning than by price. Europe shows refined consumer preference for premium and organic variants, while Asia Pacific is expected to witness high cold brew coffee volume consumption through cafe-driven trial adoption and digital-first beverage branding.
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Global Cold Brew Coffee Market Competitive Landscape:
Global cold brew coffee market is moderately consolidated, led by Starbucks Corporation as the dominant player through its strong café network and RTD retail integration. In 2025, Starbucks’ cold brew–related revenues are estimated to exceed USD 1.8 Bn, supported by its asset-light licensing model and strategic partnership with Nestlé for global RTD distribution. The company focuses on premiumization, seasonal innovation and functional beverage positioning. Recent portfolio expansions in canned and nitro cold brew formats have strengthened shelf presence, reinforcing Starbucks’ leadership across both foodservice and retail channels.
Competitive Positioning Matrix (Qualitative Table)
Company | Brand Strength | Distribution Reach | RTD Capability | Innovation Index |
Starbucks | Very High | Very High | Very High | High |
Nestlé | High | Very High | Very High | High |
PepsiCo | High | Very High | High | Medium |
Califia Farms | Medium-High | High | High | High |
La Colombe | High | Medium | High | High |
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