Global Dry Shampoo Market Share, by Region (2025)

In 2025, the dry shampoo market is exhibiting diverse regional dynamics, with North America currently holding the largest share at approximately 37.42%, reflecting strong consumer demand for convenient and quick-use beauty and haircare products. Europe follows with about 30.44%, supported by a rising preference for time-saving personal care routines and growing product availability across retail and online channels. The market in Europe is expected to maintain steady growth throughout the year.

Asia Pacific accounts for around 23.21% of the dry shampoo market, representing a region with significant growth potential. As consumer behavior shifts in emerging economies and awareness of waterless hair-care solutions increases, demand for dry shampoo is projected to rise further during the forecast period. Meanwhile, the Middle East & Africa hold 5.12%, where market growth is gradually improving in line with increasing personal care product awareness. South America, with a 3.81% share, remains the smallest regional market, but is expected to expand as the middle-class population grows and consumers become more familiar with dry shampoo products.