Japan vs South Korea Protein Drink Market Growth (2024–2032)

The Japan and South Korea protein drink markets are experiencing significant growth due to rising health awareness, increasing fitness trends, and growing demand for functional beverages. In ***, Japan’s market was valued at USD ***.*** million, while South Korea’s stood at USD *** million. By ***, Japan is projected to reach USD ***.*** million and South Korea USD ***.*** million, driven by product innovation, fortified beverages, and expanding retail and e-commerce channels. Japan benefits from a mature consumer base with high adoption of sports nutrition, whereas South Korea shows rapid growth fueled by urbanization, higher disposable incomes, and preventive healthcare awareness.