The Global Sports Betting Market is undergoing a rapid structural transformation, increasing from USD 11.34 Bn in 2025 to USD 218.40 Bn by 2032, at a CAGR of 10.10%. Market growth is primarily supported by regulatory liberalization, digital betting platform adoption, mobile-first wagering, and real-time (in-play) betting innovations. Governments across North America, Europe, and Asia-Pacific are increasingly legalizing and regulating sports betting to generate tax revenues, reduce illegal gambling, and enhance consumer protection. At the same time, betting operators are investing heavily in AI-driven odds modeling, personalized user experiences, payment security, and responsible gambling technologies.
Global Sports Betting Market Key Highlights:
Online sports betting accounted for 55% of total market share in 2025, driven by mobile platforms, in-play betting, and digital payment adoption.
In 2025, winning money remains the primary motivation for sports betting participation, cited by around 53% of bettors, reinforcing the continued importance of financial incentives in driving market engagement.
Football, basketball, cricket, horse racing, and esports remained the highest revenue-generating sports segments in 2025, supported by strong global fan engagement and frequent tournaments.
In 2025, Bet365 remains the most recognized sports betting brand globally, recording approximately 17.5% spontaneous brand awareness. Its sustained leadership replicates strong brand equity and consistent global sport betting market presence.
Legal and Regulatory Impact on the Global Sports Betting Market:
Regulatory frameworks are playing a pivotal role in shaping the structure, growth path, and competitiveness of the global sports betting market. The Asia-Pacific remains largely restricted, with outright bans or strict prohibitions in major countries such as China, India (most states), and several Southeast Asian markets, resulting in limited legal market size and a high prevalence of offshore and illegal betting activity. Potential regulatory liberalization in key Asia-Pacific markets is expected to emerge as a major inflection point, significantly impacting global competitive dynamics during the forecast period.
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Sports Betting Market Size by Platform Outlook and Revenue Contribution Analysis (2025–2032)
Online Sports Betting held the dominate position in the market in 2025 and is projected to increase its share from approximately 55% in 2025 to nearly 65% during the forecast period. This growth is driven by the widespread adoption of mobile betting applications, the increasing popularity of in-play wagering, real-time live odds updates, and seamless integration of digital wallets.
Offline / Retail Betting continues to maintain relevance, particularly in Europe and select Asian markets, supported by betting shops and racetracks. The established betting shop networks, cash-based wagering preferences, and regulatory structures that support land-based operations are some of the prominent factors, which are driving the preference for Offline / Retail Sport Betting.
Global Sports Betting Market Segmentation by Platform, Betting Type, Device, Sport, End User, Payment Method, and Region
Segment Type | Segments |
Platform Type | Online Sports Betting Offline / Retail Sports Betting |
Betting Type | Fixed Odds Betting In-Play (Live) Betting Pari-Mutuel Betting eSports Betting Exchange Betting Others |
Device Type | Mobile (Smartphones & Tablets) Desktop / Laptop |
Sports Type | Football (Soccer) Basketball Cricket Horse Racing Tennis Baseball Ice Hockey Others (Rugby, Boxing, MMA, Golf) |
End User | Individual / Casual Bettors Professional / High-Value Bettors |
Payment Method | Credit & Debit Cards E-Wallets (PayPal, Skrill, Neteller) Bank Transfers Cash Others |
Region | North America (U.S., Canada, Mexico) Europe (UK, Germany, France, Italy, Spain, RoE) Asia Pacific (China, India, Australia, Japan, SEA) Latin America (Brazil, Argentina, Chile) Middle East & Africa (UAE, South Africa, RoMEA) |
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Global Sports Betting Market Insights By Region
Europe held the dominant position in the global market with a share of 47.5% in 2025 because of presence of number of sport betting population and well-established licensing systems. The mature, well-regulated licensing frameworks in countries like the UK, Germany, and Italy are enabling stable revenue generation and high consumer trust in the Europe.
North America is emerging as the fastest-growing region, recording a double-digit CAGR of around 12% during the forecast period, driven by rapid legalization across the United States, where over 35 states have legalized sports betting in some form, significantly expanding the addressable market and accelerating online sport betting adoption.
In the Asia-Pacific region, regulated sports betting activity remains concentrated in Oceania, with Australia accounting for over 60% of the region’s legal sports betting revenue, supported by mature licensing systems and high betting participation.
Global Sports Betting Market Key Players
The sports betting industry is witnessing intensified technology-driven competition in 2025. U.S. key players like FanDuel and DraftKings leverage augmented reality and data analytics to enhance user experience and strengthen long-term engagement. Recent industry developments highlight a strong focus on technology innovation, geographic expansion, and regulatory-led growth within the global sports betting market.
In 2025, FanDuel has launched a new mobile app with augmented reality features that helps to user interact with live sports in a more immersive way.
In 2025, BetMGM (US) has expanded its operations across newly legalized U.S. states, reflecting the importance of regulatory-led market entry by investing USD 350 million to build scale in Brazil in anticipation of full regulatory implementation.
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