The Global Lawn Mower Market is projected to grow from USD 31.63 billion in 2025 to USD 47.56 billion by 2032, registering a 6.0% CAGR, driven by increasing automation, electrification, and smart landscaping adoption. The market is transitioning from traditional equipment sales to technology-driven ecosystems, where robotic mowers, AI, IoT, and software intelligence are redefining product value and competitive differentiation.
Global Lawn Mower Market Key Highlights:
North America Lawn Mower Market held a largest share in 2025, driven by high spending on outdoor equipment, large residential lawns, and strong DIY culture in the U.S., with growing adoption of battery-powered and robotic lawn mowers supported by expanded retail and e-commerce availability.
By propulsion type, ICE (internal combustion engine) lawn mowers held the largest market share in 2025, driven by high installed base, power requirements for large lawns, and continued demand in cost-sensitive and rural applications.
Integration of AI, IoT, GPS mapping, and mobile applications is enabling precision and predictive lawn management.
Declining lithium-ion battery costs and fast-charging advancements are improving total cost of ownership.
Competitive advantage is shifting toward manufacturers with combined hardware scale and digital capabilities.
Global Lawn Mower Market Growth Drivers vs. Strategic Impact
Growth Driver | Strategic Impact |
Robotic Mower Adoption | Drives premium pricing, recurring revenue models, and market differentiation, fostering long-term consumer engagement with automated lawn care solutions. |
Battery Technology Improvement | Reduces costs, increases efficiency, and expands market accessibility, boosting adoption of electric mowers and replacing traditional gasoline models. |
Smart Home Integration | Enhances user convenience through IoT connectivity, encouraging brand loyalty and increasing product differentiation with smart, automated lawn care solutions. |
Urban Housing Expansion | Increases demand for compact, efficient lawn care solutions, driving growth in smaller, automated, and electric mower markets for urban consumers. |
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Global Lawn Mower Market Size, By Type (2025–2032): Strategic Breakdown
Walk-behind mowers remain the dominant segment, holding nearly 42% of market share in 2025, driven by cost efficiency and strong adoption in urban residential landscapes.
Robotic mowers are the fastest-growing segment, expected to register 11% CAGR, supported by IoT integration, GPS mapping, and predictive lawn management.
Riding mowers maintain steady commercial demand, particularly in large-scale landscaping and municipal projects.
Strategic focus on technology convergence offers market players opportunities to capture premium smart-mower segments and drive recurring revenue through connected services.
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Global Lawn Mower Market Segments Covered
Segment Category | Segments |
By Offering | Hardware [Ultrasonic Sensors, Lift Sensors, Tilt Sensors, Motors, Batteries, Others]; Software |
By Type | Walk-behind mowers; Robotic mowers; Riding mowers |
By Lawn Size | Small; Medium; Large |
By Propulsion Type | Electric; ICE |
By Autonomy | Autonomous; non-autonomous |
By End-user | Residential; Commercial |
By Region & Country | North America: United States, Canada, Mexico Europe: UK, France, Germany, Italy, Spain, Sweden, Austria, Rest of Europe Asia Pacific: China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Rest of APAC Middle East & Africa: South Africa, GCC, Egypt, Nigeria, Rest of ME&A South America: Brazil, Argentina, Rest of South America |
Global Lawn Mower Market Regional Analysis:
North America is expected to dominate the global lawn mower market, accounting for nearly 39% of total market share, supported by high residential lawn ownership, strong landscaping service penetration, and rapid adoption of robotic and smart mowing solutions. Europe continues to position itself as the innovation hub, driven by sustainability regulations and advanced robotic mower integration. Asia-Pacific is emerging as the fastest-growing region, fueled by urban housing expansion and rising disposable incomes. This regional mix reflects a balanced growth landscape where mature markets deliver stability while emerging economies unlock long-term volume and revenue acceleration.
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Global Lawn Mower Market Competitive Landscape:
Global lawn mower market is led by Husqvarna Group, which reported approximately USD 4.8 billion revenue in 2025, reflecting robust scale and diversified outdoor power product sales that reinforce its leadership in robotic mowing and smart solutions. Deere & Company and The Toro Company command strong positions in the commercial and professional landscaping segments, supported by extensive dealer networks and advanced product portfolios. Bosch intensifies competition in robotic mowers with precision engineering and innovation focus. Stanley Black & Decker and STIHL leverage established brand equity in battery-powered equipment. Competitive dynamics are defined by robotics leadership, electrification, software intelligence and premium product differentiation strategies.
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