The global home fragrances market has grown into a dynamic industry, valued at approximately USD 12.5 billion in 2024 and projected to reach nearly USD 40 billion by 2032, expanding at a CAGR of 8.5%. This expansion reflects the rising consumer focus on wellness, ambience, and affordable luxury. Categories such as scented candles, reed diffusers, room sprays, essential oil diffusers, aroma oils, and fragrance oils are in high demand as households seek to create personalized living spaces. North America, the U.S. dominates home fragrance market sales, though regulations like California’s Prop 65 require careful labelling. Europe maintains its position as a premium hub with strong demand for luxury home fragrances, supported by new EU rules requiring detailed allergen disclosures that boost interest in eco-friendly home fragrances, soy candles, and natural home fragrances.
Home Fragrances overview
Published by MMR Statistics Research Team, Updated